Ending all the uncertainties looming over the most coveted mega event of the design industry, the Salone del Mobile 2021 will go ahead as planned in the month of September, as informed by the organisers. A report by SURFACES REPORTER (SR)
According to the press release, the fifty-ninth edition of the Salone del Mobile Milano will be held from 5th to 10th September 2021. It will be an all-new event, focused on promoting the companies’ latest products, technologies and projects. It will pick up “the threads” of a conversation interrupted in person, whilst leaving relationships and contact with the market, professionals, clients and fans in their own right intact."
Read more: SR News Update: Salone del Mobile.Milano 2021 Postponed Until September Due to Corona
Last year, the mega event had to be cancelled due to the blazing pandemic in the country and all around the world. While the situation hasn’t much improved in many countries of the world, the organisers have gone ahead with their plan for the event.
The Salone, which is open to all exhibiting international and Italian companies, will be held at Rho Fiera Milano, and will feature exhibitions and thematic events integrated with products and novelties of the last 18 months, which will dialogue with the all-new digital platform shortly to be unveiled. All the prevention and safety directives and ordinances regulating trade fairs will be observed and adhered to.
Read more: FederlegnoArredo, Salone del Mobile.Milano and VN Collects Half a million masks from China for Italy
The fifty-ninth edition of the Salone del Mobile Milano will be held from 5th to 10th September 2021. It will be an all-new event, focused on promoting the companies’ latest products, technologies and projects. It will pick up “the threads” of a conversation interrupted in person, whilst leaving relationships and contact with the market, professionals, clients and fans in their own right intact."
According to the organisers, the event will generate a substantial number of applications from potential exhibitors and ensure a global representation of sectoral products, examples of excellence and innovations. The factual contribution of a historically productive, powerfully dynamic and proactive region will ensure that the initiatives and events will go ahead, building an atmosphere and environment that will make the fifty-ninth edition of the Salone del Mobile.Milano a truly unique global event.
Gianfranco Marinelli, President of FLA Eventi SpA, said, “We are aware that the success of an event such as the Salone del Mobile.Milano will be confirmed by the fact that the citizens will understand and appreciate yet again the contribution that it can make to the country in terms of growth, image and credibility. I am proud to be able to say that once again we will be making our own contribution.”
Read more: These Submerged Round Organic Forms Will Be A Part of A Hotel Extension In Italy
“We have overcome a huge challenge – providing the companies that make up the fabric of the sector, be they large or small, with the best possible showcase for promoting the very finest international and Made in Italy products,” said Claudio Feltrin, President of FederlegnoArredo. “We will now move forward, in close synergy with the City of Milan, as always. The expressions of esteem and solidarity from all the national and local institutions over the last few days are the best possible recognition of all the many entrepreneurs that have ensured that the Salone del Mobile has always been a unique and much-admired concept the world over.”
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