The 60th edition of Salone del Mobile.Milano which was scheduled to start off on April 21and run through April 26 as is traditional, has now been postponed until September 5-10 due to the fears of coronavirus spread in and around Italy’s Veneto and Lombardy regions. The rescheduled event will happen at the Fiera Milano fairground and exhibition center. Milano President Claudio Luti confirmed the move. It will be for the first time since 1989 that people will enjoy the fair in the autumn. Luti said, “Being able to hold the Salone next year is an absolute priority for all those of us whose lives revolve around design.”
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“Moving the dates of the Salone del Mobile is not just a matter of rejigging the calendar, it also has to consider the many days needed to set up and dismantle the various pavilions, which in turn have to fit in with the demands of many other fairs held in the Fiera Milano spaces. Now that we have achieved the best possible all-round solution, thanks to the collaboration of Fiera Milano, we are in a position to confirm the new date, Luti further added.”
Generally, the fair- which is the biggest and influential furniture show in the world, is held in April every year, but due to the impact of coronavirus in Italy, it was earlier moved to June and now moved to September. “We all need the Salone in Milan,” expressed President Luti.
“We also believe that moving the fair to September will leave enough time for the ongoing acute phase of the pandemic to subside and that this will provide a real chance to kickstart design at global level, said
The first Salone del Mobile, informally known as Milan Design Week, happened in September 1961. It was in 1990, the event was moved to its current April slot.
“After such a lengthy period of physical and social distancing in every sphere, we would like to be able to see the Salone as an opportunity for actual meeting and discussion, and a chance for us all to share our excitement with a city buzzing with new ideas,” said Luti.
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Fuorisalone Event Is Also Predicted to Shift
There is an anticipation that the hundreds of independent "fuorisalone" events that take place across Milan alongside the Salone del Mobile may also be held in September.
It is believed that the current edition will bring together for the first time all the product categories, representing a special moment.
About Salone del Mobile. Milano
Launched in Milan in 1961 as a vehicle for promoting Italian exports of furnishing and accessories, the Salone Internazionale del Mobile is the global benchmark event for the furnishing and design sector.
The Salone till now was held in Milan in April every year, along with the biennial Euroluce exhibition in odd years and EuroCucina and the International Bathroom Exhibition in even years, and in tandem with the annual International Furnishing Accessories Exhibition and Workplace3.0. These events are flanked by FTK (Technology For the Kitchen), EuroCucina’s collateral event and S.Project, the exhibition devoted to design products and decorative and technical furnishing solutions. Since 1998, the trade fair has been rounded off by SaloneSatellite, the launchpad for young designers and a point of reference for companies on the lookout for new talent.
Salone Satellite 2019
Under the umbrella of the Salone del Mobile.Milano, these events cover a net area of almost 210,000 square metres overall at the Rho Fiera Milano fairgrounds, showcasing more than 2,300 of the most dynamic and creative companies on the global market each year.
Over 370,000 professional visitors attend the fair each year, just under 70% of them from 188 other countries, along with more than 5,000 national and international journalists and around 27,500 members of the public at the weekend, making the Salone del Mobile.Milano the unmissable sector-wide appointment.
Keeping in view the public health emergency situation due to the Coronavirus outbreak, the 59th edition of the event has been postponed to 5th – 10th Sep 2021.
Surfaces Reporter every year presents extensive coverage of the Milan Design Week. Review the amazing creations of 2019 in the July Issue.
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