Red Staircase Sets the Tone in Diesels Industrial-Style Miami Design District Store

Red Staircase Sets the Tone in Diesels Industrial-Style Miami Design District Store

Fashion brand Diesel recently unveiled a new store design in the Miami Design District. It has rough metal surfaces and a bold red lacquered spiral staircase. Led by Glenn Martens, the store truly reflects Diesel's bold style. Read more on SURFACES REPORTER (SR):

Glass Facade and Bold Red Staircase

The store features a glass facade framed in a distinctive red, emblazoned with the brand's Biscotto logo," explained the designer. Red elements, including a striking spiral staircase and wall accents, add to the industrial aesthetic. 

A staircase with a lacquered metal structure leads to the second level, where the products are highlighted by red walls and floating shelves.

Industrial Chic

The 177 square meter store has the entire Diesel collection on two floors. Downstairs are bags, shoes, accessories and fragrances, while upstairs is denim, ready-to-wear and footwear. Exposed concrete floors, ceilings and walls clad in riveted raw metal panels and mirrors create a monochrome backdrop, letting the red elements take center stage.

Minimalist red leather couches and streamlined silver fixtures throughout the space balance structure with softness. Floor-to-ceiling glass spans both levels of the street facade, while fluorescent lighting illuminates the store at night. The interior concept will extend to Diesel locations worldwide following its debut in Miami.


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