Godrej & Boyce launches customer-centric Godrej Go Tuff Mobile App

Godrej & Boyce launches

To streamline the supply chain management of the ready mix concrete (RMC) industry from the purchase to delivery stage, Godrej & Boyce – the flagship company of the Godrej Group – recently announced that Godrej Construction has launched a customer service-oriented mobile application titled Go Tuff.

Concrete is a vital construction material in the real estate and construction industries and the RMC market has always been plagued by issues such as improper understanding of customer requirements, subpar tracking of product delivery from the manufacturing plant to site and unceasing follow-ups. These inconveniences lead to wastage of time and dissatisfaction among customers.

To address this issue, Godrej Construction created the Godrej Go Tuff mobile app to minimize human error and digitize the browsing, purchase and delivery processes of the construction industry. The Godrej Go Tuff app is created for builders, developers and contractors for residential and commercial projects to provide a common platform to them for browsing, viewing and ordering products under the categories of RMC and walling and paving solutions (WPS). This is currently being offered to their key clients and has close to 90 active subscribers with over 150 downloads.

Commenting on the launch of the Godrej Go Tuff application, Abhijeet Gawde, Head of Business Development and Marketing, Godrej Construction said, “We learnt from our customers that there was a critical need to develop a customer service-oriented approach to simplify the process of concrete purchase and delivery given the sheer volume of concrete consumed annually. The Godrej Go Tuff mobile app is an innovation that will pave the way for the future digitization of the construction industry and help customers to streamline concrete workflow with other construction activities anytime, anywhere from any device. We will continue to innovate and introduce more customer-centric solutions in the months to come.”

Based on the feedback from the customers, the company is continuously improving user interface and design of the app to enable a seamless user experience. The app will also be available in regional languages such as Hindi and Marathi to cater to the evolving needs of the users. Key customers and users can download the application on Android or iOS devices to access all the necessary information and updates regarding RMC and WPS products, place orders and track deliveries in real-time to manage their transaction records with transparency.


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