I somehow find an uncanny resemblance to what and how we consume food to how we consume information. Eat a nutritious, healthy, balanced diet, something that gives you energy without making you dull & heavy, and avoid junk. Pretty much the same seems to apply to information as well. With the lockdown, one medium of communication that achieved instant attention is video conferencing through webinars. Every day, our inboxes are bombarded with invites, and what initially was exciting has turned into boredom and fatigue, unless for extremely meaningful webinars done in dire professional ways.
A research conducted by Bigsea Market Research for a specific period during lockdown India revealed 86% webinars were failing.
Here is an excerpt from the article by yours truly on “Why 86% Webinars fail” published in MediaNews4u.
- Treat a virtual event like a physical live event in terms of delivery of content and the creation of value for your audience with takeaways and action plans.
- Well researched content and topic selection are a match-winner. Great delivery is important. Just focusing on top names will not work.
- Asking the right questions, and knowing where to stop is crucial. A thorough moderation adds life to panel discussions.
- What does your audience want to listen to? Work for the audience, not for applause.
- Stick to your niche. Research led content with good market grip is the key.
- Inform, do not request people to join. People will join if what you are offering interests them.
- Respect time. Start on time and stream on time. Inform beforehand if there is minutes of delay. And do not drag a talk to please anyone. You can read the original published article on www.surfacesreporter.com