Provident Housing Ventures into Bridge-to-Luxury Living

Provident Housing, a subsidiary of Puravankara Group, is stepping into the bridge-to-luxury residential segment with its inaugural project in Bengaluru. To drive growth, the company is shifting focus towards expansive township projects. The 15-acre project on IVC Road, inspired by Manchester City, features 288 units of around 2,000sqft each, priced at approximately Rs 1.9 crore per unit, presenting a total revenue potential of Rs 600 crore.

Originally established as an affordable housing company in 2009, Provident Housing recognizes the evolving concept of affordability in recent years. According to CEO Mallanna Sasalu’s statement, the company is in plans to develop more bridge-to-luxury projects depending on the scope and market requirements. The company aims for a portfolio mix of 75 per cent mid-income and 25 per cent bridge-to-luxury homes.

In addition to individual projects, Provident Housing is strategically focusing on large township developments, spanning over 30 acres. This move aligns with the growing preference for community living in the country.

(Image for representational purpose)

×
×

Post Your Comment


"Content that powers your Business. News that keeps you informed."

Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us hello@surfacesreporter.com or you can also submit your project online.

Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter

Sattva Group Unveils Two Flagship Residential Projects in North Bengaluru

Sattva Group has introduced two landmark residential projects—Sattva Songbird and Sattva Lumina, both located in the rapidly growing region of North Bengaluru.

Read more

NRIs Increase Investment in Indian Real Estate Amid Growing Demand for Luxury Homes | SR Report

Read more

Baiyappanahalli Train Station by Studio Symbiosis Blends Garden City Ideals with Sustainable Design | Bengaluru

The design includes green buffers, an 18-meter-wide road, and a dynamic skyline with the station elevated above tracks and office buildings.

Read more

MVRDV Unveils Pixel Housing in Abu Dhabi Featuring Oyster-Inspired Concrete Panels and Pastel Shade Screens

The seven high-rises, arranged around a central plaza, feature pixelated inner facades. The tallest tower reaches 92 meters. The plaza offers eateries, shops, a gym, a healthcare clinic, a nursery, and offices.

Read more


This is alt