Greenpanel, India's leading wood panel manufacturer, has just unveiled an exciting new TV commercial as part of their campaign "Greenpanel – MDF ka Doosra Naam." This TVC, titled "Unshakeable Strength: Greenpanel MDF," aims to showcase the remarkable qualities of Greenpanel's MDF products, such as durability, reliability, strength, water resistance, fire resistance, and termite protection.
In this TVC, created by L&K Saatchi & Saatchi Pvt. Ltd., a regular family surrounded by Greenpanel MDF furniture responds uniquely to a challenging situation. Instead of leaving their home, they take refuge under their Greenpanel MDF dining table, demonstrating their trust in the product's durability. It's a clever way to highlight the strength and reliability of Greenpanel products.
You can catch this TVC on various platforms across India, including TV, OTT, and digital channels. It will be broadcasted on major Hindi and English news channels, Hindi GEC (General Entertainment Channels), Hindi movies, and also in the southern states on news, GEC, and movie channels.
Arvind Joshi, Vice President and Head Marketing, Greenpanel Industries Ltd. says, “We have always been committed to deliver world class products to the Indian consumers. Greenpanel MDF is a superior quality product and an excellent alternative to traditional wood. Through this campaign we will be reaching out to millions across India to ensure Greenpanel remains on top-of-the-mind for our trade and consumers alike.”
Hindol Purkayastha, EVP & Head (North & East) at L&K Saatchi & Saatchi, expressed pride in their work, aiming to make Greenpanel stand out in a competitive market while staying true to the brand's promise.
Kartik Smetacek, Joint National Creative Director at L&K Saatchi & Saatchi, stressed the power of advertising with a good demonstration, especially when delivered with drama, scale, and a surprising twist, ensuring that it breaks through the advertising clutter.
This TVC is the second installment in the "Greenpanel – MDF ka Doosra Naam" campaign, following an initial one that focused on raising awareness. The latest TVC highlights the superiority of Greenpanel Panel MDF, aiming to establish Greenpanel as a synonymous brand with MDF products.
About Greenpanel:
Greenpanel is India’s largest manufacturer of wood panels. Their state-of-the-art manufacturing plants in Uttarakhand and Andhra Pradesh make top-quality Medium Density Fibreboard (MDF), Plywood, Prelaminates, Wooden flooring and Doors. They are committed to innovation and sustainability, manufacturing MDF from regenerative agroforestry wood. Greenpanel is the largest MDF producer in Asia, with extensive distribution nationwide.
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