One of the leading luxury bathware brands of the country, QUEO from the house of Hindware Limited, has launched its new TVC campaign, ‘Let Time Wait’ featuring Indian actress and professional theatre artist Aahana Kumra. A report by SURFACES REPORTER (SR).
Idea
The new campaign reflects how the brand envisions creating a private sanctuary crafted by grace, luxury and contemporary designs that blend with grandeur. The TVC, ‘Let Time Wait’ features celebrity actress Aahana Kumra getting ready for her wedding and feeling bit nervous and stressful. However, as she steps into her bathroom, Aahana is instantly transported into the world of luxury and comfort. Aahana’s anxiety gradually dilutes as the experience of Queo bath lounge calms her, as time slowly passes by.
Speaking about the campaign, Mr. Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited, said, “As a leading player in sanitaryware and faucets segments, we are always engaging with end-user with experiences that matter to them. In line with our philosophy of creating luxury bath lounges, we are excited to launch our brand campaign ‘Let Time Wait’ for our brand QUEO. And we are optimistic that our campaign will be appreciated by consumers who seek delightful and aesthetic designs in their bath space”
Speaking on the launch, Charu Malhotra, Vice President, Marketing Hindware Limited, said “The newly launched campaign, ‘Let Time Wait’ is an integrated 360-degree campaign having a seamless integration with different platforms such print, digital, OOH and OTT platforms. The campaign is a true arbiter of decadence and reiterates when it comes to superlative bath spaces, there’s perhaps none better than Queo.”
QUEO's bathroom range emanates a premium and minimalistic representation of European bath lounges. The collection is designed to be aesthetically appealing and built with the most durable finish.