Sync Design Studio Creates Covid-Responsive Gourmet Retail Store in Ludhiana | SuperMarche

Sync Design Studio Creates Covid-Responsive Gourmet Retail Store in Ludhiana | SuperMarche

The COVID-19 crisis has changed consumer behavior drastically and perhaps permanently, and this has led architects and designers to reimagine retail stores design in order to offer a seamless shopping experience to post-pandemic customers. Recently, Gurugram-based Sync Design Studio has explored strategies to deal with coronavirus and designed an exotic grocery and essentials lifestyle store - SuperMarche in Ludhiana keeping in mind the needs of the urban consumers in a new normal. With its covid responsive design, SuperMarche aims to lead the way in the post-pandemic retail architecture era. Bhavuk Jain, Partner and Co-founder of the design studio has shared with SURFACES REPORTER (SR) how the grocery store has been shaped up. Take a look:

Also Read: Hand-Carved Timber Flows Like Ribbon in the Interiors of This Retail Shop | Timber Rhyme | Studio Ardete | Chandigarh

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)

SuperMarche is a bespoke, innovative grocery and essentials store in Ludhiana that is designed to bring some normalcy to the shopping experience. SuperMarche—a precedent for the store of the future has demonstrated the studio’s swift response and resilience in answering the consumer’s demands and needs.

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)

“Retail architecture now needs to consider the massive shift in the consumer mindset that has been brought about by the pandemic. We must design in a way that provides the consumers with a sense of safety, accessibility, reliability, and transparency,” argues Bhavuk Jain.

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)

Conceptualising for the new normal:

SuperMarche arose as a solution to the shopping needs of the anxious consumer. Partner and Co-founder, Bhavuk Jain asserts, “We architects have the responsibility to help people transition from the old to the new as smoothly as possible.

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)We understood that this particular project needed to have a dispersion model instead of the traditionally followed model of concentration in shopping outlets.”

Hassle-Free Shopper Movements

To achieve the same, the store features a dispersive floor plan that promotes social distancing and prioritizes a hassle-free shopper movement throughout the premises. To better control the access area the store has a singular entry point for both ground and basement floors.

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)The studio also did away with the conventional storage chamber altogether to help modulate the number of staff inside the store.

Reinterpretation of Modern Classical

The design is a reinterpretation of modern classical and therefore has minimal accents fused with eclectic design elements such as the double-height chandelier and the veggie wall-art logo at the entrance.

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)

Taking advantage of the store’s location opposite a canal, a juice counter was introduced for the cyclists in an attempt to increase the visibility of the store. 

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)

To aid the user with a premium shopping experience, the store’s exposed ceiling was accentuated by rafters and mirrors that increase reflection. The flooring adorns a dynamic, striped Zebra pattern that helps in tying the elements of the ceiling with the flooring—bringing cohesion and harmony to the look and feel of the space.

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1) An 8 mm thick metal folded staircase was designed to facilitate easy user movement despite the restricted space. Grey metal and brass finish accents add an opulent vibe to the otherwise minimal design palette of the store.

Also Read: Creative Designer Architects (CDA) Transforms 21-Year-Old Residential Building into An Elegant Wellness Centre | Gurugram

Multi-Occasional Display and Flexible, Modular Storage Systems

SuperMarche—a one-of-its-kind prototype in Punjab sources local produce from the farms and delivers it all over Punjab—championing the cause for going vocal for local and supporting small farmers. Such a special cause needed special storage ideas. 

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)The studio was quick to adapt and introduced flexible, modular storage. The wooden laminated shelves with metal frames have adjustable flexible heights that fit the store’s multi-occasional display requirement. Gondolas or suspended racks adorn the ceiling while aiding an efficient product display.

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)Since it was important to find a way to temper consumer anxiety and minimize the risk while shopping, the studio developed an arrangement of compartmentalization for various foods such as keto, vegan, etc. Even the dry fruit section was equipped with a dispenser system.

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)

Enjoy Coffee While Shopping

To bring some normalcy to the shopping experience, one which was reminiscent of a pre-covid era, a barista was introduced inside the store for the users to enjoy coffee while shopping.

baristaIn the same vein, a cheese counter and a salad bar were added to refine the premium shopping experience.

Covid-Responsive Technology

Considering the need for a contactless user experience post-covid, fast buy kiosks were installed in the store. The user can order all groceries from a screen and pick up the same from the stall as well as via a customised app for the store and self-checkout; thereby avoiding the need to browse through shelves altogether.

 Sync Design Studio-SuperMarche-Surfaces-Reporter (1)

With Supermarche too, the studio has openly advocated for the latest technology that helps in reducing the environmental cost of the design by embedding R32 refrigerant for HVAC systems which minimize the environmental impact of the cooling systems.

Project Details

Project Category: Interior Design
Project Location: Ludhiana, Punjab
Project Size: 5000sqft
Project Status: Built
Architect: Bhavuk Jain, Sandeep Singh
Photographer Credits: Bhavuk Jain
Text: Urvashi Vasishtha

About the Firm

Sync Design Studio is a Gurugram based design studio that specializes in consumer-centric architecture layered with a collaborative and holistic approach. Founded by a team of a young, self-motivated group of architects, the studio recently raised the bar for retail architecture with their store of the future — SuperMarche in Ludhiana. Designing for the people has always been a core philosophy at Sync Design Studio. Creating dynamic spaces that champion contemporary architecture while keeping user comfort front and centre is key to the studio’s design ethos.

Bhavuk jain

Bhavuk Jain, Co-Founder and Principal Architect, Sync Design Studio

Sandeep Singh

Sandeep Singh, Founder and Principal Architect, Sync Design Studio

Keep reading SURFACES REPORTER for more such articles and stories.

Join us in SOCIAL MEDIA to stay updated


Further, Subscribe to our magazine Sign Up for the FREE Surfaces Reporter Magazine Newsletter

Also, check out Surfaces Reporter’s encouraging, exciting and educational WEBINARS here.

You may also like to read about:

What is India Interior Retailing (IIR)? Interesting facts you should know

Perona’s New Store in Delhi Informs the Concept of Flexibility With Modular And Reusable Elements | Architecture Discipline

Kanhaiya- A Experiential Boutique-Style Store For Multi-Brand Tiles and Tap, and Jaquar Sanitary in Nagpur | Inspiration –The Design Avenue

And more…


Post Your Comment

"Content that powers your Business. News that keeps you informed."

Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us or you can also submit your project online.

Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter

The Rising Women in Architecture & Interior Design- Vertica Dvivedi

A study by Harvard Business Review noted that women in any field of work who have broken the glass ceiling, adhered to many ways and rules of conduct that spelled success for men.

Read more

New BIM Catalogue for Architects and Interior designers in India | Merino | SURFACES REPORTER Design Update

Merino, one of India’s leading manufacturer of high-pressure decorative laminates has introduced the first ever BIM catalogue that enables Architects and Interior designers to incorporate customized laminate designs into their 2D/3D projects. A report by SURFACES REPORTER (SR).

Read more

The 7th Corner Interior Turns This Mumbai Home Into A ‘Modern Classical’ Spectacle

This home is seamlessly executed and beautifully crafted by Mrs Neha Vaidya Dhuri and Nikhil Dhuri of The 7th Corner Interior, which reflects the “Classic Modern” style of design, blending clean lines with a traditional twist!

Read more

S.Project 2022 to Showcase a Multi-Tasking Space for Interior Design at Salone Del Mobile.Milano

An exhibition devoted to design products and decorative and technical interior design solutions, S.Project is making a return at Salone Del Mobile.Milano. Now into its second edition, the exhibition is expected to contain a heterogeneous mix of proposals ranging from indoor to outdoor furnishings.

Read more

This is alt