ECONSCIOUS (formerly ECO DECO) is revolutionizing the post-consumer plastic trading ecosystem, building a collection and recycling model that's as impactful as it is efficient. At its core is a source-segregated waste pickup service, designed around a process that's completely circular and sustainable from the very first step. Through source collection services and a growing range of recycled plastic products, ECONSCIOUS is proving that waste management and design can move forward together. Know more about it on SURFACES REPORTER (SR).
USP:
- Roughly 300 kg of plastic waste has been transformed into a full suite of elegant, long-lasting products, comprising a bench, table, planter, fencing and flooring.
- Designed for versatility across gardens, public spaces, residential communities and modern landscapes.
- Demonstrates the real-world power of circular design, turning waste into durable, everyday utility.
- Creates elegant, long-lasting products built to withstand outdoor and public use.
About the studio
ECONSCIOUS (formerly ECO DECO) is revolutionizing post-consumer plastic waste management through a circular, sustainable collection and recycling model, offering source-segregated waste pickup. Born during the pandemic from concerns over rising PPE and disposable waste, the venture has diverted over 40,000 kg of plastic through value-based recycling technology. Its vision is a zero-landfill society, achieved through waste management services and recycled plastic products.
About the designer
Econscious follows a founder-led, material-first approach to design. Co-founders Vaibhav and Sonal, both engineers, work closely with their team to explore how discarded plastic can be transformed into functional, durable and thoughtfully designed products. Their design philosophy is simple — see possibilities in waste and create products that are purposeful, practical and circular.
Details
Studio: ECONSCIOUS
Designer: Vaibhav Verma and Sonal Shukla
Website: www.econscious.in
Contact: +91 9268963830
Email: team.econscious@gmail.com