AkzoNobels launches improved Dulux Weathershield MAX for the exterior emulsion segment

Dulux Weathershield MAX

AkzoNobel India, one of the leading paints and coatings companies in India, has recently launched the all-new Dulux Weathershield MAX in the super-premium exterior emulsion segment of decorative paints. A report by SURFACES REPORTER (SR).

The latest upgrade in Dulux Weathershield MAX, launched in 2004, comes with the edge of advanced Polyurethane (PU) technology and redefines maximum crack-proofing and maximum toughness when it comes to home exteriors.

“Understanding the need of Indian consumers for longer all-weather protection of their home facades, we have launched the all-new Dulux Weathershield MAX with advanced PU technology. This upgrade from AkzoNobel redefines best-in-class performance for super-premium exterior paints and ensures that home exteriors are protected and look just as new, for longer,” said Rajiv Rajgopal, Managing Director, AkzoNobel India.

According to the brand, Dulux Weathershield MAX is India’s first crackproof paint, it is further boosted with new crackproof PU technology. The paint film now stretches itself more to cover larger hairline cracks up to 0.75mm and prevents dampness - not only in exteriors, but also in the interiors of homes.
The press release also claims that the unique Sun Reflect Technology in the all-new Dulux Weathershield MAX reflects invisible infrared rays (which is virtually half of the sun’s energy). The result is that ‘cool’ exterior paint keeps exterior surface temperatures up to 5°C cooler than its surroundings.


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