Playball Studio Designs An Ephemeral Sales Pavilion in Gujarat Featuring Terracotta-Colour Fins on its Façade

Playball Studio Designs An Ephemeral Sales Pavilion in Gujarat Featuring Terracotta-Colour Fins on its Façade

Ronak Gangdev of Playball Studio has designed this ephemeral project in the rapidly growing city of Rajkot, Gujarat. The project serves as a temporary sales pavilion for a real estate company and its new commercial development called ‘Business Centrum’. Terracotta colour fins protrude from the façade of this pavilion that contrasts to the lush green surroundings. The structure was quickly assembled for a limited time until the proposed development was built entirely. It comprises a meeting room, reception area, site engineer’s office, a pantry and a restroom. The firm has shared more information about the project with SURFACES REPORTER (SR). Scroll down to read:

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Business Centrum Sales Pavilion

The site is a north-facing corner plot having its longer edge aligned with a bustling 18-metre wide road. An existing residential building on the eastern side of the site was scheduled for demolition, so the edge around that structure was off-limits. 

Business Centrum Sales Pavilion

Settling The Pavilion Between Two Trees 

In the remaining part of the front edge, two fully grown trees spaced 12 metres apart from each other. It was observed that the foliage of these two trees was creating a void in between them.

Business Centrum Sales Pavilion This void was forming an upward bulging shape, and the immediate reaction was to introduce a volume mimicking it. This volume was then divided into two equal parts by introducing an entry point that opens to the reception area. 

Business Centrum Sales Pavilion

The meeting room occupies one part, while the engineer’s office and service areas occupy the other part of this division. To further formalize the entrance, two chamfered columns were added on either side. 

Business Centrum Sales Pavilion

The private nature of the program required the internal spaces to be visually blocked from the busy road; therefore, the front side had to be completely solid. The backside is made up of large openings so that the construction work can be regularly monitored.

Terracotta-like Fins on the Façade

It was a conscious decision to visually break down the large front side volumes into smaller fragments, and the lush, beautiful trees served as inspiration again.

Business Centrum Sales Pavilion

Their interwoven network of branches and leaves generated the idea of having a network of fins on the façade, whose depths increase as they rise from the ground. 

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Business Centrum Sales Pavilion

This arrangement creates dynamic views as the perception of the pavilion keeps changing when one moves across the length of the pavilion. Changing shadow patterns are also created throughout the day with the movement of the sun. 

Business Centrum Sales Pavilion

The trees, too, cast a series of dappled light patterns over the façade, adding an almost magical-like element.

Business Centrum Sales Pavilion

Taking cues from Eduardo Souto de Moura’s Casa das Historias Paula Rego, the fins here are of an almost terracotta-like colour that contrasts to the lush green of the trees framing the pavilion.

Business Centrum Sales Pavilion

In the absence of any specific context, the two most immediate natural features at the site have been used as inspiration at every step to add value to the project.

Project Details

Project Name: Business Centrum Sales Pavilion
Project location: Rajkot, Gujarat, India
Architecture Firm: Playball Studio
Principal Architect: Ronak Gangdev
Junior Architect: Naisargi Korat
Gross Built Area (m2/ ft2): 62 m2
Firm Location: Rajkot, Gujarat, India
Completion Year: 2021
Structural Consultant: Manish V. Doshi
MEP Consultant: Waterlily PHE Consultant
Project Management Consultant: Coreline Concultant
Photo Credits: Dhrupad Shukla

About the Architect

Ronak Gangdev is a practicing Architect and founder of a multi-disciplinary design studio called playball studio. The studio was founded with the belief that every project is an opportunity to push the envelope in order to make a relevant discovery. The studio is currently engaged in the design and execution of various projects in India. Projects designed by playball studio have been featured in numerous national and international publications. In 2020, Ronak was selected as one of India's Top 50 Emerging Architects and Interior Designers by Architect and Interiors India magazine. 

Architect Ronak Gangdev

Architect Ronak Gangdev , Founder and Practicing Architect of Playball Studio

More Images

Business Centrum Sales Pavilion

Business Centrum Sales Pavilion

Business Centrum Sales Pavilion

Business Centrum Sales Pavilion

Business Centrum Sales Pavilion

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