IKEA, the Swedish furniture giant, is soon planning to launch a scheme where they will buy back used, old and unwanted IKEA furniture and sell them again to shoppers at discounted prices.
The company took this sustainability initiative to avoid the excessive consumption. Under this campaign that is scheduled to run in 27 countries through December 3, it will offer vouchers to the customers that can be redeemed against fresh furniture items.
Very old or well-used items with many scratches will be eligible for a voucher worth 30% of their original price, while items that are in good condition with no or minor scratches can be changed for 50% of their original value.
The company will launch this scheme on Black Friday.
Customers just need to provide unwanted furniture-fully assembled- to the return desk of IKEA showrooms where they will check the item and let them know the final agreed value.
There will not be any expiry date of the discount card so to encourage people to purchase items only when it is really necessary.
Peter Jelkeby, country retail manager and chief sustainability officer at IKEA UK and Ireland said, "With the launch of 'buy back' we are giving a second life to many more IKEA products and creating more easy and affordable solutions to help people live more sustainably."
"It is an exciting step forward in our journey towards becoming a fully circular and climate positive business by 2030,” he further added.
The range of furniture items that are expected to be included in this plan are: chairs, stools without upholstery, bookcases and shelf units, chests of drawers, small tables, cabinets, display storage, according to the company. Second-hand sections of IKEA stores will stock all the returned furniture items.
Product(s) that cannot be resold will be recycled.
This all has been done to make IKEA’s “business model more circular and encourage a shift in consumption behavior” as per Hege Saebjornsen, country sustainability manager at IKEA UK and Ireland.
IKEA- the world’s largest furniture chain- always aims to find products and services that could aid its patrons live a more sustainable life. And this scheme is yet another move by the company to attract its sustainability-focused clientele.
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