H & R Johnson (India), the leading ceramic tiles manufacturer and a division of Prism Johnson Limited, opened its new experience centre at Andheri, Mumbai. The showroom is thematically designed with over 2,000 products and display mock-ups and is branded as ‘House of Johnson Experience Centre’. With a collection of tiling concepts, sanitaryware, bathroom fittings and engineered stones, this showroom is a one-stop solution to choose high quality, durable and stylish products for interiors.
The showroom was inaugurated by Sarat Chandak, ED & CEO of H & R Johnson (India) in presence of leading dealers, builders, architects and company officials. Commenting on the occasion he said, “The new generation experience centers will completely elevate the buying and selection process for lifestyle products being a one-stop-shop for planning & designing residential as well as commercial spaces.” The company's marketing head, Dinesh Vyas, informed the gathering that the opening of the Andheri experience centre coincided with the launch of a new series of 'smart tiles' and bathroom products. He added that the initiative to open modern age experience centres across the country is aimed at helping consumers and specifiers make informed choices.
“The prime objective of this experience centere is to guide the consumer in selecting the right product for their application," remarked Vyas. The experience centre will help consumers in Mumbai to see the widest range of multiple products by a brand under one roof. He added that architects and interior designers like products which are technically superior, trendy, have international appeal and promote hygiene along with being eco-friendly. "They would find such sought after products at House of Johnson,” he added.
Sharing details about the smart tiles range, Vyas informed that they come with additional benefits and advantages. "The Germ-Free (Anti-Microbial) and Stain-Free tiles address the health and cleanliness element. The patented tile product – Anti Static tiles addresses Electrostatic Discharge Hazards. Endura Cool Roof keeps the rooms below the roof much cooler in peak summer period, while the ready to use robust vitrified stair case tiles come with safety features," shared Vyas.
In 2020, the company will come up with a few more innovative and smart products including ‘Positive (+ve) Tiles’ which releases negative ions in the surrounding and brings the same level of freshness when near a water fall. On the pricing front, Vyas said that smart tiles are competitively priced with a small premium.