Orient Bell Limited, OBL, recently launched its newest series of glazed vitrified tiles. 'Inspire Series', as OBL calls it, takes inspiration from the best that nature has to offer and has over 35 designs, with finishes ranging from super gloss, gloss, matte, baby satin and rocker. The 'Inspire Series' has a healthy mix of colours including white, beige, brown and grey. The range focuses on 4ftX2ft size slabs.
According to OBL it has travelled far and wide to curate a design range that should appeal to the most discerning consumers. Every colour in the tile dictates the kind of ambiences it goes with. Browns & Beiges, commonly preferred for floors and bathrooms, go with the traditional furniture. On the other hand greys are much more open to interpretation and can go with lavender - yellow furnishings as well as black furniture. Onyx on the other hand, works well as kitchen backsplash, countertops, retaining walls and as bathroom wall highlighters.
With this range, OBL is demonstrating its ever-increasing understanding of traditional marbles. The 'Inspire Series' reflects popular and preferred designs from the natural stone market, and one can visualise its final look on their proprietary tools – Quicklook and Truelook.
OBL believes, 'Inspire Series' will gain preference as customers look at ease of application with the new size slab; the resemblance to marble would also help attract customers.