A Design Showcasing Plight of Women by B&B Italia

A Design Showcasing Plight of Women

A beautiful design can convey emotions more powerfully than words, and Designer Gaetano Pesce’s Up5_6 is a living example. The deep emotional attachment that people from all over the world have developed with this Iconic Chair by B&B Italia since 1969 is just overwhelming.


During Milan Design Week 2019, B&B Italia dedicated the Store in Via Durini to celebrate the 50th anniversary of this masterpiece that tells a touching story. The Store featured a Special Edition of UP50 in a striped petrol green fabric, taken from the original colour palette created in 1969. Additionally, the installation of a larger form of the Chairin Piazzadel Duomo was an exceptional step by Salone del Mobile.Milano 2019 and B&B Italia to bring the visitors closer to the thought behind the Iconic Design. 

The painful story behind

Gaetano Pesce’s Up5_6 was the first product of Italian design with political significance. Its shape illustrates a woman’s body, bound with a chain to a spherical-shaped ottoman. In 1969, the design was inspired by imprisonment and condemnation of women at the time. They were victims of male prejudice, fears and violence, and in some countries, deprived of the rights granted to men. 

Sadly, even 50 years later, the scenario has not completely changed. Women still face the brunt of discrimination, and their bodies and souls till date feel the pricks. 

It was a beautiful effort by Salon del Mobile.Milano and B&B Italia to place a large installation of the Chair in Piazzadel Duomo, such that, the visitors to the Fair while celebrating creativity, get reintroduced to the painful meaning of the piece and become more conscious towards creating an equal world for all. 

The design has got originally published in the Special Milan Issue of Surfaces Reporter Magazine. It is part of the 100 Designs from across the world captured at Milan Design Week 2019. 

We invite designers from around the world to share their creations with us at press@surfacesreporter.com 

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