Pollution by Plastic waste is one of the biggest problems of the world’s ocean and marine life. And to combat this critical problem, the France-based mineral water brand- Evian has come up with a water dispenser, which is made from 100% recycled plastic. Whereas, the other bottled water companies use only around 6-7% recycled plastic. Called Renew, this collapsible water bottle is as thin and light as a bubble.
Unlike Evian’s regular water bottles, this dispenser uses 66 per cent less plastic. It is part of Evian’s aim to lessen its use of plastic packaging radically.
What is remarkable about this innovation is that it comes with an app that keeps track of how much water you are drinking and notify when the water bottle needs to be refilled.
Evian global brand VP, Patricia Oliva says, “At Evian, we owe everything to nature and are committed to a healthy planet. This will only be achieved by new ways of thinking and of doing business."
“This is why we’re challenging ourselves to reinvent new ways to provide Evian natural mineral water to consumers” she carried on.
The bottle will be experimented across London and Paris from May this year and will be provided to only 200 selected people. The bottle will be available for all people sometime in the future.
"We are inviting consumers to join a community of early adopters who will be an extension of our innovation team, helping us to co-create this solution. Together we will fine-tune Evian Renew to bring a scalable and circular solution to the market," said Oliva.
With this launch, the company is moving consistently towards its larger environmental plan of adopting a circular-economy model by 2025. The firm has also aimed to become carbon neutral by the end of the next year.