The 58th edition of the Salone del Mobile. Milano will be held from 9th to 14th April at Rho Fiera Milano. This year, the event is putting the spotlight on both the centrality of Milan and on the creative capacity and generosity of spirit of the industrial network. In a bid to flag up design concepts to the design community for imminent use, it is also adding another chapter dedicated to 'ingenuity.'
The Salone del Mobile. Milano, along with renewing its links with the city of Milan, intends to pay homage to Leonardo, Milan's most brilliant and eclectic ‘adopted son’ in the form of two outstanding and hugely evocative installations – one in the city and one at the fairgrounds.
Milan is the only city to have had the privilege of hosting Leonardo for such a lengthy and fertile period. It was a connection that lasted for around twenty years, during which time he gave the absolute best of his creative genius to Duke Ludovico Sforza. Of the artist’s many projects, his studies of water reveal just how greatly his eclectic and brilliant mind was gripped by this element, which he explored as an artist, an architect, a scientist and an engineer.
It is precisely because of this that the Salone del Mobile. Milano has chosen the Conca dell’Incoronata canal lock – where Leonardo is likely to have overseen the building work as well as designing the lock gates – and water as the protagonists of the traditional city event, which runs from 5th to 14th April. AQUA. Leonardo’s Vision is a site-specific immersive experience conceived by Marco Balich and developed in partnership with Balich Worldwide Shows, which narrates a tiny fragment of the Renaissance and the future of Milan, part reason and part enchantment.
The Salone del Mobile is not just a trade fair. It is a system of connections, creativity and innovation. Within the space of a week, more than three hundred thousand people converge on Milan: entrepreneurs, journalists, collectors, intellectuals, critics, designers, architects, creative people, purveyors of knowledge and nurturers of beauty.
The Salone is an emotion, transmitting positivity, enthusiasm, initiative and cheerfulness. It is a global experience that attracts professionals who are directly involved with the sector as well as people from outside the design business. More than 2000 companies take part in the Salone del Mobile (30% of them from abroad), showcasing furnishing products that range from classic to design. Behind the images of theatrical-looking stands and displays perfect right down to the last detail, lies the work of the factories, the local production network (companies from Brianza) and the more distant network represented by the Veneto, the Marches, Tuscany and Apulia, as well as top quality goods from Germany, France, Belgium, America and more besides.
Claudio Luti, President of the Salone del Mobile, shares: “At this particular time of great success for Milan, it is important to consolidate the Salone del Mobile’s powers of attraction, offering its visitors not just a wide range of products, but, especially, opportunities for international interface and for reflection on the relationship between creativity and business. Looking again at the keywords of its Manifesto, a statement intended to refocus on the values that have helped make the event the leading appointment for the design sector at international level, the Salone is introducing a new word. That word is ‘ingenuity’, in other words intelligence as the trigger of creativity, the meaning of talent, and the ingenious ability to create and think. All gifts that our companies possess, that our designers develop and that stem from our roots, and a word that constitutes an invitation to keep looking forward, not to rest on our laurels, to believe that everything can always be reinvented and rediscovered with fresh eyes that look to the future. ‘Ingenuity’ also pays homage to Leonardo, in the year of the 500th anniversary of his death, the Master of all creatives, the forerunner of the relationship between creative and entrepreneur, a man of progress, of the future and of the present, who came to Milan for the very purpose of developing his relationship with the form of creating.”
The 2019 edition of The Salone del Mobile promises to be crammed with people and projects, with over 205,000 m2 of net exhibition space and more than 2,350 exhibitors – including the 550 SaloneSatellite designers – and a 34% quota of foreign companies (excluding SaloneSatellite). Five trade fair events, plus a completely new exhibition format, will be held contemporaneously at the Rho Fiera Milano fairgrounds, from Tuesday 9th to Sunday 14th April, open to trade visitors every day from 9.30 am to 6.30 pm, and also to the public on the Saturday and Sunday. The event will include:
Euroluce will be back along with the Salone del Mobile.Milano 2019, boasting more than 38,100 square metres of exhibition space split between 4 pavilions (9-11 and 13-15) and 421 exhibitors (some 48% of them from other countries), underscoring its role as the international point of reference for the lighting world. This edition will feature integrated and intelligent, increasingly designer-friendly lighting solutions, sparking new aesthetic concepts not just for illuminating, but also for ‘experiencing’ and ‘living’ space. Products encapsulating both magic and concreteness, simplicity and complexity.
The 2019 edition of Workplace3.0 will debut with a new exhibition format. The 52 exhibiting companies will make their liquid and hybrid presence felt throughout the fairgrounds, another way of underscoring their mission to promote experimentation in design. This new exhibition format is a genuine reflection of the social transformation of the workspace into a flexible, permeable and dynamic area, ripe for professional interaction and engagement with other day-to-day activities.
Workplace3.0 will act as a think tank for exploring and understanding future and necessary changes to collective spaces, a catalyst for developing ideas responding to new market demands. The exhibition will showcase the top design solutions for supply, reception and working areas.
S.Project will be making its debut as part of the Salone del Mobile. Milano, in a new crosscutting exhibition format dedicated to design products and to decorative and technical interior design solutions. Incomplete synergy with all the other events, S.Project will collect and promote solutions from companies with a view to delivering a 360-degree overview of the interior architecture and responding to the latest market demands.
66 participants will be ranged over 14,000 square meters in Pavilions 22-24.
The leading companies from within the sector involved are: Abet Laminati, Alki, Amini, Anour, Antolini, Antonio Lupi, Atelier Vierkant, B&B Italia, Boffi Living, Budri, Carl Hansen, cc-tapis, Citco, Cleaf, De Castelli, De Padova, Dedar, Editions, Effegibi, Emeco, Ercol, Ercuis, Expormim, Exteta, Extremis, Florim Ceramiche, Flos, Fredericia, Fritz Hansen, Gibus, Gloster, House of Finn Juhl, Imperfetto Lab, Inkiostro Bianco, Jannelli e Volpi, José Martinez Medina, Karakter, Kristiina lassus, Kvadrat, Laminam, Londonart, Louis Poulsen, MA/U, Maruni, Massimo Copenhagen, Missoni, Muuto, Nero Sicilia, Nikari, Olivari, Pratic, Radici Pietro, Raynaud, Rex – Kralj, Rosenthal, Roversi, Rubelli, Sambonet, String, Sunbrella, Tabu, Tecnografica, Wall&Deco, Zanat.
This will be the 22nd edition of this leading design event for talented young designers. An edition that also invites reflection on the future of food from a responsible perspective, exploring ways in which design technology can be combined with ancient artisan practices. Around 550 exhibitors will be ranged over 3,000 square metres in Pavilions 22-24 at Rho Fiera Milano, with free public entry from Cargo 5.
This year’s event also aims to focus on the relationship between design and food and, with the slogan FOOD as a DESIGN OBJECT, is joining the chorus of voices calling for what is now a much needed global food revolution in which design, technology and traditional manual skills can come together to tackle the challenges of the future – from climate change, which affects the food system at every level, to the lack of resources and the crucial diversification in food production and consumption.
• Marco Balich, Creative Director & Olympic Producer
• Davide Rampello, University professor, cultural adviser and manager for national and international institutions, artistic director and curator
• Audemars Piguet Maison de Haute Orlogerie - Official Timekeeper
• illy in the food & drink sector
• Ca’del Bosco- Official Sponsor
• Alitalia - Official Carrier
• Booking.com - Hotel and hospitality service
Surfaces Reporter is one of the top media platforms in the world to have covered this design event to the extent of 4 times in a row with 100 designs each time! All the issues have covered selected designs from the collection of Surfaces Reporter’s photography as well as the ones received from some international brands & designers. Here are links to a few previous issues of the magazine.
Surfaces Milan Special Issue May'17
Surfaces Milan Special Issue June'18
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