REHAU India, a leading system and service provider for polymer-based solutions in windows, furniture & building solutions, shared plans to further expand its retail presence in India. The company also ramps up its offerings by introducing new formats of retail experience centres in order to bring good living to Indian consumers. The company is planning to launch around 10 experience centres by 2019, additional 20 in 2020. These will include: REHAU Concepts (shop-in-shop concept), REHAUShoppe (showcasing a select range of Furniture Solutions), and REHAU Design Studio- it will be a standalone REHAU experience centre.
REHAU Shoppe is a 100 sq feet display showcasing a select range of Furniture Solutions (Roller Shutter, Laminates, Mineral & Flooring). REHAU Concepts is a 500 sq feet area in a shop-in-shop concept showcasing the complete range of Furniture Solutions (Solid Surface, Flooring, Pre-laminated Boards &Laminates, Roller Shutters, Edgebands, Weaving material) and REHAU Design Studio, is a 1000 sq feet exclusive showcase with the complete range of product solutions (Window, Doors and Plumbing Solutions).
Along with its 35 existing fabricators, the company plans to add 10 new fabricators in its Windows solutions category over the next few months. Also, in the coming fiscal year, REHAU will focus on Tier I and Tier II cities for expanding its Furniture Solutions. Mr. Ajay Khurana, Chairman, REHAU South Asia, said, “With changing times, increased product portfolio and consumer awareness, we felt a need gap to reach out directly to customers who can touch and feel the product before buying. We are taking several initiatives to strengthen our brand in the B2C segment, along with having a strong foothold in the B2B space, through our extended team of channel partners.”
Last year, the company launched REHAU Inspiration Express- a unique mobile experiential showcase, involving the vast range of an ADVANCED LIVING SOLUTIONS, from Furniture, Windows Solutions, Building Solutions to Architects, Interior Designers, Consultants, Contractors, Craftsmen and Consumers. And in just less than a year since its launch, the company has covered almost 19 states and 80 cities. And Rehau will continue on its expansion journey into Indian cities and towns until April 2019.
The company follows ‘Made in India’, ‘Made for India’ initiative by the Government of India and provides customised solutions to Indian consumers across Furniture, Windows and Building. The firm has two operational plants in Pune since 2001 (manufacturing edge bands, various rigid profiles, profiles for windows and doors & various industrial solutions) and a third in Vadodara, Gujarat for Edgebands and new products such as RAURAIL - 3rdRail production.
Architects continue to be a key audience for REHAU. The company will deepen its engagement with architects by participating in industry forums such as FOAID, IndiaWood, WADE etc. and by curating outreach platforms to further build brand affinity.