IKEA has decided to close its store in R-City Mall, Mumbai, citing that it did not meet the expectations of the Swedish home products and furniture retailer.
The 72,000 sq. ft. store, located on the mall's third floor, launched in July 2022 as part of IKEA's initial wave of smaller format stores in India, aligning with its broader omnichannel strategy.
REASONS FOR CLOSURE
According to an insider, issues with overall customer experience, including suboptimal layout and design, led to this decision.
“This strategic decision is at the back of the learnings we have had in terms of customer experience and aligned to our vision of creating a leaner and faster retail business in the country,&rdqu Read More.........