For furniture manufacturers, modular experts, traders, and distributors, it’s essential to identify the consumer you want to address and the products you want to offer. According to Mr. Muninder Pal Singh, “When we talk about Tier II cities in the real estate context, we refer to cities like Chandigarh, Jaipur, Lucknow, Kochi, which have a population of over a million. For example, a person willing to spend one crore on a house has the ability to allocate five to seven lakhs for interior work. However, when affordability decreases, it affects the budget allocated to interior work.” He highlighted an issue: “There’s a disconnection between what people can afford and what we offer. in terms of value. Value realization is crucial. Companies like LivSpace have recognized this opportunity and focused on providing budget-orient Read More.........