Designers: Ar. Priyanka Khanna, Ar. Rudraksh Charan 42MM Architecture, New Delhi
Going by the brand’s tagline ‘Crafted for Eternity’ and their USP ‘Modern Meenakar’, 42mm designed the store as a reflection of their brand. Jaipur – being their homeland provided them with the perfect opportunity of blending traditional with the modern.
Stone in natural raw finish with accents of polished brass finish has been used as the major material throughout the main display area whereas the visitor’s lounge and director cabin have been kept intentionally subtle to direct customer focus to the display area. The design incorporates traditional motifs that can be seen in the architecture of Jaipur city.
As one enters, they are greeted to the main display area which depicts the brand’s journey from Jaipur. The highlight is the graphic wall which has been designed as a craft. The wall is completely made of stone with Amer Fort carved on it. The graphic has been generated using different sizes of flutes and chisels. The other walls are all designed in stone.
The flooring represents meenakari – the art of colouring and ornamenting the surface of metals by fusing over it brilliant colours that are decorated in an intricate design. The brass finish mould sits in the centre over which the carpet has been inlayed with utmost precision. The light fixtures have all been customised to achieve the perfect brass ar. Priyanka Khanna finish as that of the furniture.
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