Plywood industry is as usual mainly catering to retail markets and being the most reliable and known product among consumers holds the biggest chunk of wood panel market share in India. Despite very mature presence across the markets and rural areas, the product category is hit by slowdown. The time is undoubtedly slow for all the materials because demand is badly hit by poor performance of realty sector. But there is an opportunity when commodity prices and raw material prices are down. The producers have been failing to be assertive with right offering and appropriate push in readymade furniture making category.
In India, there are opportunities in plenty but product choice and their offering to the market has been more volume centric so far. At present, the modular furniture manufacturer acknowledge the use of plywood in furniture, beds, kitchen cabinetries, wardrobes, so Read More.........