Deepika Padukone, in her role as the brand ambassador for Pottery Barn, has launched her debut home furnishings collection following an extensive process spanning multiple years. Read complete report on SURFACES REPORTER (SR):
Crafted for Indian Cuisine, Global Aesthetic- Price Range
Deepika highlights her direct engagement in every facet of creating the collection, which includes embroidered pillows, hand-knotted rugs, wooden furniture, and dinnerware designed specifically for Indian cuisine, all resonating with her unique 'global Indian aesthetic.' The prices span from Rs3000 for candles to Rs395,000 for Persian-style rugs.
Challenges and Partnership
Expressing her contentment with the partnership, Deepika highlighted the complexities of coordinating with Pottery Barn's headquarters in California while being based in India. She underscored the genuine synergy between her and the brand, sharing insights into her role in selecting references and making design decisions.
Addressing Practical Needs
A notable aspect of the collection is the inclusion of smaller-sized bowls, addressing Deepika's previous frustration with the limited options in American crockery. This addition is aimed at meeting the practical requirements of Indian households.
Image Source: The Financial Express