The India Design Council (IDC), an autonomous body of Government of India, launched the Chartered Designs of India (CDI) and the Design Education Quality Mark (DEQM). The two initiatives were launched in the presence of chairman IDC Dr. Naushad Forbes, Director NID Ahmedabad and Member Secretary IDC, Praveen Nahar and other members of IDC. These two initiatives of IDC and National Institute of Design, Ahmedabad, will help to address the five challenges of scale, quality of design, quality of education for design, raising the priority for design in industry and design for public purpose.
The two initiatives will aid and support the profession of design and help in growing the profession and to establish professional standards.
(L) Dr Naushad Forbes, Chairman-IDC (R) Praveen Nahar, Member Secretary -IDC
The need for a quality code was felt as there has been an exponential growth in the number of institutions providing design qualifications in India necessitating the creation of a guiding framework that represents a common rationale/ philosophy for design curricula and its implementation. The aim is to harmonise the different education systems whilst taking into account their great diversity.
The DEQM will benchmark design education programmes on predetermined standards and will accord Design Education Quality Mark to institutions that meet the provisions of the published standard. The DEQ Mark will be granted to institutions which undergo the review process and meet or exceed the expectations for quality and standards as prescribed in the Quality Code. The Quality Mark will communicate to everyone that an institution has a guaranteed minimum level of quality and standards and has undergone a third party, neutral review process. The Quality Mark will help students to choose the right design programme from a wide choice, help prospective employers understand the standing of the design institute and communicate to the society about the adherence of Quality Code by the design institute.
The second initiative, CDI, is envisaged as an institution that will establish and uphold the professional standards of design practice in India. The focus of CDI is the “Professional Designer” identified by a design qualification and or experience.
According to IDC creative manufacturing and design innovation will be the key drivers in the Make in India initiative of 2020 and beyond and further strengthen the brand “Designed in India”.