uPVC windows and doors possess characteristics like inhabitant comfort, safety, performance, sound insulation, aesthetics, durability, affordability, resistance to corrosion, dents and scratches. It is an eco-friendly alternative to wood or any other material used for making doors and windows. uPVC windows and door are free of lead (Pb) and other hazardous substances. This product has received approval for green building concept. They are designed as per Indian tropical conditions and are extruded and tested.
REHAU has been a preferred choice for manufacturers, contractors, builders and architects for their residential and commercial projects. It was one of the first companies to introduce the technology of welded vinyl window systems in North America in 1976. The frame and sash of the window systems from REHAU have thick uPVC walls, which make the product sturdy and strong and ideal for both commercial and residential purposes.
All the proprietary tools and die sets used for the uPVC doors and windows system are developed in-house. The die is made with high-grade steel and the final outcome is windows and doors with unmatched structural, surface and mechanical qualities. Constant updation is made in the laboratories to improve formula for UV stability. REHAU makes sure that the right amount of titanium dioxide is added to the products to prevent the windows and doors from fading and to keep their whiteness and the luster intact.
REHAU has devised a comprehensive go to market strategy reaching all consumer touch points through unique campaigns across platforms – online, on-ground, retail, partnerships, activations amongst others. One of the biggest highlights over the last year has been, ‘The REHAU Inspiration Express’, which is a state-of-art mobile experiential showcase bringing entire range of REHAU products and offerings right at the consumer’s doorstep. Reinventing its strategy to connect with the Partners, Architects, Interior Designers, Contractors and Craftsmen, the mobile experiential showcase is an endeavour to facilitate the first-hand experience of the products with the audiences, and access to direct information through our sales team, asserts Ajay Khurana, Chairman, South Asia, REHAU Polymers Pvt Ltd. The bespoke interiors are exquisitely designed to explore, engage and learn more about REHAU’s world-class polymer product offerings. Attention to detail is the most critical element of REHAU Inspiration Express with a focus on Furniture and Windows Solutions. The products are featured through an innovative depiction of living spaces with REHAU Windows and Doors offerings with H&S box, the kitchen display features custom storage roller shutter cabinets and surface solutions. The bathroom area also includes the innovative use of REHAU products and outdoor area features RAUCORD Furniture solution. It has travelled to over 80 cities till date and has received an overwhelming response and will take this number to 100 by end of April 2019.
The demand for uPVC doors and windows is being increasingly fueled by rapid urbanisation, growing concern about energy efficiency, regulatory changes and boost for Smart Cities in the country. There is an extremely progressive mindset towards embracing new ideas, technologies and products that can add value and also blend with the aesthetic needs. Consumers, architects and interior designers have always given thumbs-up to uPVC windows and doors for its variety and versatility.
With changing times, increased product portfolio and consumer awareness, we have identified interesting ways such as the REHAU Inspiration Express to directly reach out to customers who can touch and feel the product before buying. We will be taking many such initiatives to strengthen our brand in the B2C segment, along with having a strong foothold in the B2B space.
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