The experts at WGSN- Trend forecasting service- predict Neo-Mint will be the colour of future. Neo mint is actually a pastel shade of green that is predicted will rule the world of interiors and fashion in 2020. As per WGSN, “Neo mint is a "gender-neutral color with an oxygenating, fresh tone that aligns science and technology with nature."
The colour was forecasted after an extensive research carried out by the experts at WGSN. Jane Monnington Boddy, the color director at WGSN, said, “My role is to study patterns and trend shifts in many areas from art, fashion and design through to science, technology and economics,” about telling how the company came to the shade. The company also tracked the sales of online retailers to analyse the colours which are selling well.
Neo mint colour is used in this Japanese acupuncture clinic by id inc in Tokyo. Photo Credit id inc
There are several other companies also forecasting colour for 2020, including Pantone. According to Pantone, the colours for winter and autumn in 2019 and 2020 will radiate intensity.
Apart from Neo Mint, there are four more colours- Cassis, Cantaloupe, Purist Blue and Mellow Yellow that will also hit the mass market and are on the list of upcoming- hues of WGSN.
The evolution of colour trends by WGSN
Established in 1997, WGSN is a firm of two British brothers Marc Worth and Julian. In 2005, they sold the company to B2B publisher, Ascential, primarily known as Emap, for £140m.